what do we do?

Our mission is to create custom watches with our customers’ preferences in mind, while using reliable automatic movements such as the Seiko NH35.

Our watches are priced reasonably, serving a lower budget range of $250-500 USD.

We are located in California’s Bay Area, so if you are in the area and would like to avoid shipping costs, you may pick up directly.

Close-up of a person's hand and wrist wearing an automatic seiko nh35 gold watch with a white face, showing Roman numerals. The person is wearing a ring. The watch is a graduation gift for a 2026 college graduate.

Want a watch or have a question?

Contact us with questions about custom watches, or inquire about previous builds.

Follow us on Instagram @sonora_watches to see previous or current builds! If you order a watch, your build will be featured in a post.