Two gold-colored wristwatches with white dials and Roman numerals, one with a gold metal band and the other with a brown leather strap, placed on a wooden surface.

We build watches

Our mission is to create custom watches with our customers’ preferences in mind, while using reliable automatic movements such as the Seiko NH35.

Our watches are priced reasonably, starting at $255 (USD).

A person's wrist wearing a silver analog wristwatch with a black face, white markers, and a date window showing the 26th.
A gloved hand holding a gold-colored wristwatch with a silver dial that has Roman numerals and additional small dials, in a workspace with various small containers and tools scattered on a gray surface.

Follow us on instagram @sonora_watch to see current or previous builds

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Close-up of a person's hand and wrist wearing an automatic seiko nh35 gold watch with a white face, showing Roman numerals. The person is wearing a ring. The watch is a graduation gift for a 2026 college graduate.
A silver oyster style seiko nh35 automatic wristwatch with a green vintage dial with a brown leather strap on a black metal surface with square cutouts.
A person's wrist wearing a gold-colored automatic seiko nh35 wristwatch with a fluted datejust bezel with a silver face showing the time, date, and Roman numeral hour markers.
Close-up of a person's wrist wearing a large, silver automatic seiko nh35 watch with a green face, displaying the time, on the person's wrist.

Want a watch or have a question?

Contact us with questions about custom watches, or inquire about previous builds.

Follow us on Instagram @sonora_watch to see previous or current builds! If you order a watch, your build will be featured in a post.